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What 2,000 SaaS Companies Reveal About Growth in 2026

Is your growth in-line with your peers in B2B SaaS & AI? 

Benchmark yourself against actual billings data for Maxio’s 2000+ global customers, alongside firsthand company perspectives to understand how growth varied by company size, business model, and strategic focus.

Key takeaways from the report: 

  • Average growth across 2,000 companies

  • Growth by revenue band 

  • AI-led vs AI-enhanced. Who performed better? 

Let me show you the moment most people get it wrong.

They finally decide:

“I’m going to start investing.”

They open a brokerage account.

They feel motivated.

Focused.

This is the start of something.

---

Then comes the next step.

“What should I buy?”

So they do what most people do:

They pick a few stocks they’ve heard about.

Maybe an ETF or two.

Something “safe.” Something “popular.”

And then…

They put their money in.

All at once.

---

It feels productive.

Like progress.

Like they’re finally “in the market.”

---

But what they’ve really done…

Like every retail trader, is get too caught up in the hype and euphoria.

Or even worse, buy at the top and end up having to “bag hold” for years before they see a return on their hard-earned money.

---

Because here’s the truth:

Access to the market isn’t the advantage anymore.

Everyone has access.

The edge comes from how you participate.

---

A wise investor understands something simple:

You don’t need to perfectly time the market…

But you should at least understand when things are cheap

and when they’re expensive.

That awareness alone separates investors from participants.

---

When most people see a stock they like

They chase it.

Buy it at whatever price it’s trading at.

Hope it works.

---

But an investor?

They ask a different question:

“What price would make this a great deal?”

---

And this is where opportunity opens up.

Because as a new investor?

You don’t have to rush.

You can wait.

You can be selective.

You can be strategic.

---

And even better…

You can get paid while you wait.

---

Instead of buying shares immediately

You can sell a put at a price you already believe is attractive.

Now the dynamic changes:

• If the stock drops → you buy it at a price you wanted

• If it doesn’t → you keep the premium

Either way…

You’re not chasing.

You’re positioning.

---

That’s what thinking like an investor actually looks like.

Not reacting

But planning for multiple outcomes.

---

And here’s the part most people miss:

This isn’t about being perfect.

It’s about putting yourself in situations where

You win…or you still win.

---

Now zoom out.

Because portfolio building isn’t just about strategy

It’s about alignment.

Your goals.

Your time horizon.

Your risk tolerance.

---

A conservative investor will build very differently from an aggressive one.

And both can be right.

As long as the strategy matches the objective.

---

Because the market doesn’t reward activity.

It rewards intentional decisions over time.

---

Final Thought

Most people rush into the market trying to make money.

Investors step back and ask:

“How do I structure this so I don’t have to be right every time?”

Because when you start thinking like that…

You stop chasing opportunities

And start creating them.

— The Investor’s Lens

What happens when the S&P moves 3% during your commute?

We are living in volatile times. While you cannot control the state of international affairs, you can position your portfolio accordingly.

Liquid is one of the fastest growing trading platforms, allowing users to trade stocks, commodities, FX, and more 24/7/365 from their phone and computer.

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